Shopify Case Study

Legends Global Parts: LS Swap Shopify Store

A dark, engineering-led Shopify store for Legends Global Parts, a US supplier of LS swap kits and performance parts for classic Land Rovers. Chassis-first navigation means a buyer picks their platform before anything else, so every part they see actually fits.

Client Legends Global Parts
Industry Automotive Aftermarket — Land Rover LS Swap Kits & Parts
Duration 4 Weeks
Technology Shopify · Shopify OS 2.0

Custom Shopify development services

Legends Global Parts: LS Swap Shopify Store
The Results

One storefront that answers the only question that matters: will this fit my truck?

4 Chassis platforms shoppable
4 Supported powertrain families
6 Payment methods at checkout

The Challenge

Legends Global Parts builds LS swap kits and performance parts for classic Land Rovers — Defender, Range Rover Classic, Discovery 1 and Discovery 2. It is a high-ticket, high-anxiety purchase: a buyer is spending thousands on a kit that has to bolt onto a specific chassis with a specific engine, and one wrong assumption about fitment turns into a garage full of parts that do not line up.

Selling that from a normal product grid does not work. Wiring harnesses, dash conversions, light kits and column switches all look similar in a list, and the difference is in the year range, the platform and the powertrain generation. The brand needed a storefront that led with engineering credibility, made compatibility obvious before checkout, and still felt fast and premium enough to justify the price of a full kit.

The Solution

We built the store on Shopify with a customised OS 2.0 theme, structured so the buyer narrows down by their own truck instead of scrolling a catalogue.

  • Custom Shopify OS 2.0 theme in a dark, workshop-inspired palette with the brand crest and condensed display type
  • Cinematic hero built around the flagship Complete LS3 Kit with one clear "Shop Now" route into the catalogue
  • Scrolling marquee of platforms and proof points — Defender, Discovery, Range Rover Classic, LS swaps, precision fitment, made in USA
  • "Select Chassis" section as the primary entry point, with line-art cards and year ranges for Defender, Range Rover, Discovery I and Discovery 2
  • Engineering trust row covering tolerance-controlled machining, bolt-on installation and torture-tested reliability
  • Performance parts catalogue with part numbers, supplier references, USD pricing and a direct "To Order" action on every card
  • Supported Powertrains section mapping Gen III, LS Gen IV, LS Gen V and the Cummins R2.8 crate option to displacement and injection details
  • Product templates with metafields for chassis, model year range, engine generation, included components and install notes
  • Collection filtering by chassis and powertrain so a buyer only ever sees parts that fit their build
  • Country and currency selector with multi-currency pricing, plus Visa, Mastercard, Amex, PayPal, Apple Pay and Shop Pay at checkout
  • "Join the Community" email capture for product drops, technical guides and build showcases
  • On-page SEO: keyword mapping around LS swap and platform-specific part terms, clean collection structure, product schema and internal links between kits and components